With hopes of providing businesses an efficient method to communicate with their clients and customers, WhatsApp has officially announced its business messaging service called WhatsApp Business. In their blog post, WhatsApp said that this service is meant to authenticate businesses and is aimed at companies that are using WhatsApp accounts. The service is integrated with the regular app and will feature distinct business contacts with a verified “tick” badge. The business contacts will also display their addresses and other extra information.

WhatsApp started authenticating businesses recently via a closed pilot program which places a green badge next to a business contact. It indicates that the business is verified by WhatsApp.  WhatsApp also said that it is building and testing new features for small companies via a free WhatsApp Business app and is developing an enterprise solution for bigger businesses who operate on a large scale with a global base of customers like airlines, e-commerce sites, and banks. WhatsApp says that “These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.” 

Book My Show (BMS) is the first business that was launched on WhatsApp Business. We tried contacting BMS via WhatsApp and received an automated response saying that the service is not fully functional yet. The BMS Phone Number which can be contacted via WhatsApp and shows the verified badge was found at the BMS website.

Courtesy by digit.in